The results of an experiment to measure cognitive load using arithmetic and graphical tasks and galvanic skin response (GSR) biometric technique are presented in this paper. 62 volunteers were recruited to take part in a laboratory experiment conducted with the integrated iMotions biometric platform. Data were collected using observations, Single Ease Question (SEQ) and NASA […]

Universal design is a strategic approach for planning and designing both the products and their environment, aimed at making a given product available to the widest number of possible users. It ensures equality for all of them and the opportunity to participate in society. This concept is also crucial in the process of designing and […]

Interests in artificial intelligence (AI) adoption have increased in many organizations. Medical providers are seeking collaborations with technology companies to provide a reliable mental healthcare service for patients. While the interest in adopting an AI-powered healthcare solution is high, it is still unclear on patients’ attitude towards adopting AI for their mental health care. Three […]

Based on cognitive–emotional neuroscience, the effectiveness of advertisement is measured in terms of individuals’ unconscious emotional responses. Using AFFDEX to record and analyze facial expressions, a combination of indicators that track both basic emotions and individual involvement is used to quantitatively determine if a spot causes high levels of ad liking in terms of attention, […]

Considering the negative impact dyslexia has on school achievements, dyslexia diagnosis and treatment are found to be of great importance. In this paper, a deep convolutional neural network was developed to detect dyslexia in children ages 7-13, based on gathered eye tracking data. The children read a text written in Serbian on 13 different color […]

Many studies have demonstrated that exposure to simulated natural scenes has positive effects on emotions and reduces stress. In the present study, we investigated emotional facial expressions while viewing images of various types of natural environments. Both automated facial expression analysis by iMotions’ AFFDEX 8.1 software (iMotions, Copenhagen, Denmark) and self-reported emotions were analyzed. Attractive […]

When looking at faces, we tend to attend more to the left visual field (corresponding to the right side of the person’s face). This phenomenon is called the left visual field bias (LVF) and is presumed to reflect the brain’s right-sided dominance for face processing. Whether alterations in hemispheric dominance are present in dyslexia, and […]

In two studies, we evaluated the trust and usefulness of automated compared to manual parking using an experimental paradigm and by surveying owners of vehicles with automated parking features. In Study 1, we compared participants’ ability to manually park a Tesla Model X and use the Autopark feature to complete perpendicular and parallel parking maneuvers. […]

This research explores the impact of pie chart data representation on users by focusing on users’ performance, cognitive effort, and visual attention while employing novel eye tracking technology. This research focused on two questions centered around a difference in users’ visual attention, performance, and cognitive effort between pie chart visual properties and design variations. Two […]

Frequent intermittent bleeding control and suction are often necessary during micro-neurosurgical procedures. We compared the visual searching strategy that guides these types of gross hand movements between expert surgeons and neurosurgical residents. A total of 70 trials of a microsurgical task consisting of moving a cotton ball with bipolar forceps and a suction instrument under […]